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Tips For Starting A Side Hustle As An Online Influencer 

Posted on
August 18, 2023

Embarking on an online influencer journey as a side hustle offers an exciting fusion of passion and technology. Utilising social media, you’ll authentically share insights, connecting with like-minded individuals and crafting a niche community. This guide unveils vital steps, from crafting captivating content to engaging your audience, all while harmonising your influencer role with current commitments. Transform your passion into inspiration and income, stepping into the realm of online influence with determination.

Focus On Your Passions 

As an online influencer, channelling your passions ignites a compelling narrative. Your authentic enthusiasm resonates with followers, fostering genuine connections. Share your expertise, crafting content that reflects your fervour and unique perspective. Through consistent engagement and storytelling, you curate an online realm that celebrates your passions. It’s not just a side hustle; it’s an avenue to inspire and empower others while pursuing what fuels your own creativity and fulfillment.

Photo by Priscilla Du Preez on Unsplash

Use Memes To Boost Awareness Of Your Page 

Harnessing memes as an online influencer amplifies social media page awareness with humour and relatability. Research how to use memes and craft memes tailored to your niche, embedding your brand subtly. Viral potential aids reach expansion, attracting a wider audience. Their shareability sparks engagement, driving traffic to your profile. Clever captions and trending formats align you with current discussions, fostering relevance. As memes circulate, curiosity grows, compelling viewers to explore your content further. This dynamic approach humanises your online presence, forging a lasting connection. In this digital age, memes become potent tools for fostering recognition, elevating your influence, and paving the path to heightened engagement. 

Interact With Followers 

Engaging with followers is the cornerstone of your online influencer journey. Respond promptly and authentically to comments, showing appreciation for their support and opinions. Personalised interactions strengthen the bond, transforming passive observers into an active community. Hosting regular Q&A sessions, polls, or live streams invites them to participate and feel heard. Addressing concerns and criticism with empathy and transparency showcases your authenticity. Sharing behind-the-scenes glimpses of your life and process humanises your persona, fostering relatability. By valuing their input, you build trust and loyalty. Remember, it’s not just about numbers; it’s about forging connections. Consistent, meaningful engagement transforms followers into advocates who spread your message. Whether through comments, direct messages, or interactive content, these interactions not only amplify your influence but also enrich your own growth by understanding and catering to your audience’s needs and aspirations.


Run Competitions 

Running competitions as an online influencer offers an exciting way for you to engage and reward your audience. Craft captivating contests that resonate with your niche, encouraging participation and creativity. Whether it’s photo challenges, caption contests, or giveaways, these activities drive interaction and build a sense of community. Your followers eagerly participate for a chance to win prizes and gain your recognition. Promote the competition across your platforms, leveraging your influence to generate buzz. Set clear rules and deadlines, ensuring transparency and fairness. Engage actively during the contest, responding to entries and amplifying excitement. As entries pour in, spotlight outstanding submissions to showcase your participants’ efforts. Competitions not only boost your online presence but also foster meaningful connections, positioning you as an approachable influencer who values your audience’s involvement. Through these contests, you infuse your online realm with vibrancy, fostering engagement and nurturing lasting relationships. Make sure you’re running competitions fairly and following legal standards.

Work With Other Influencers 

Collaborating with fellow influencers is a strategic move that enriches your online journey. Partnering with like-minded content creators offers a symbiotic opportunity to expand your reach and tap into new audiences. By combining your unique strengths, you create engaging and diverse content that resonates with both your follower bases. Working together amplifies your influence, enhancing credibility and fostering authenticity. Joint projects, such as co-hosted live sessions, guest appearances, or cross-promotions, inject novelty and excitement into your platforms. The shared exposure benefits all parties involved, driving traffic and followers. Through influencer collaborations, you tap into a dynamic network, exchanging insights and techniques that fuel mutual growth. It’s a chance to share creative ideas, pool resources, and establish a supportive community. These partnerships not only elevate your digital presence but also present a valuable opportunity for shared success, innovation, and an enriched journey as an influencer.

Choosing Brand Partnerships 

Selecting brand partnerships as an online influencer is a strategic decision that shapes your credibility and resonates with your audience. Prioritise alignment between the brand’s values, your niche, and your audience’s interests. Authenticity is key – endorse products or services you genuinely believe in to maintain trust. Thoroughly research potential partners, assessing their reputation, ethics, and commitment to quality. Transparent communication about your expectations, deliverables, and compensation ensures a mutually beneficial collaboration. A diverse range of partnerships can enhance your versatility and cater to varied audience needs. Strive for long-term relationships, as they foster consistency and deeper engagement. Remember, the brands you associate with reflect your brand, so choose wisely. Your influence carries responsibility; endorse products that genuinely enrich your followers’ lives. These partnerships should seamlessly integrate into your content, enhancing your authenticity and providing value, while reinforcing your status as a trusted influencer. Make sure you clearly display when you’re endorsing a business and follow regulations.

Using Follower Feedback 

Harnessing feedback from your followers as an influencer is an invaluable compass guiding your content journey. Listening keenly to their opinions, preferences, and suggestions empowers you to curate content that resonates deeply. Analysing comments, messages, and surveys unveils insights into what engages your audience, enabling you to tailor your future creations. Addressing concerns and incorporating constructive criticism demonstrates your dedication to improvement. Acknowledging and implementing their ideas fosters a sense of co-creation, solidifying the community bond. Engaging directly through Q&A sessions or polls taps into their interests, ensuring your content remains relevant and fresh. When you mold your content based on their feedback, you create a dynamic, interactive space that prioritises their needs. In this collaborative exchange, your followers become co-pilots, steering your content evolution. This symbiotic relationship not only elevates your influencer status but cultivates a loyal following, making your online presence a true reflection of shared values and shared growth.


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Are we nearly there yet? is a new online blog run by me, Kara Guppy, and is named as such thanks to my daughter Eliza who always asks that very question when we are less than 5 minutes up the road heading off on our adventures. You may know me from my other family blog